The problem is, anyone who dares make something of substance is usually scorned because it makes people aware of their inadequacies. That, OR, they are buried under a metric ton of CRAP. Crap made by the same people you complain about. Made not because they couldn't do better, but because they don't want to. Society wants to be vapid. Because there's no direct negative consequence for it. In fact they are rewarded for it.